How To Increase Bookings As A Paid Professional Public Speaker and Enter The World of Paid Speaking
Be Booked By Speakers Bureaus and Lecture Agents
Marketing Tools To Increase Booking for Paid Speaking Engagements
Famous Books By Lilly Walters
Others Books by Lilly Walters
Contact Lilly Walters 740 Purdue Dr.
Claremont, CA 91711
How Meeting and Event Planners Choose Speakers
ALL QUOTES FROM SPEAKERS IN THIS ARTICLE ARE USED WITH EXPRESS PERMISSION FOR the Book by Lilly and Dottie Walters, and must be reproduced only if the "2nd Edition of Speak and Grow Rich" is cited as the source.
Just as real estate buyers often have many choices of types of houses in one particular area, buyers choose from hundreds of speakers in one field. Just as a home buyer looks for exactly the right dwelling, the buyer searches for the perfect speaker for an event, meeting, or convention. To get a booking, you must convince the buyers that you are the speaker he or she is seeking. How do buyers book speakers? The most popular ways were determined in the Walters Speaker Services 1996 Exclusive Survey of Professional Speakers, for "2nd Edition of Speak and Grow Rich" (Prentice-Hall Simon Schuster) -
Here is a sample of the replies:
Client referral, other speaker referral, agent referral, friend referral
- Deanna Berg, trainer, speaker, President, Innovation Strategies International
I use direct mail to a targeted group with a customized letter as my primary marketing tool. This method allows me to put it on "autopilot" with a secretary while I am on the road.
- Stephen T. Waterhouse, Professional Speaker, Author and Trainer
Public presentation/speaker bureau promotion/publishing visibility/direct mail
- Dr. Tony Alessandra, speaker and author on relationship strategies, non-manipulative selling
The Figure below shows you just the top (most popular and effective) methods used by speakers to market themselves.
(c) 2003 Lilly Walters, Claremont, California
Do note that there is a great deal of overlap in "word of mouth and referrals" and the "presentations themselves." Word of mouth comes from .... For more about books by Lilly Walters
from the "2nd Edition of Speak and Grow Rich" (Prentice-Hall Simon Schuster) - Book by Lilly and Dottie Walters, considered the Handbook of the Professional Speaking Business. The first edition was a best seller, ad was selected in an industry wide survey - by over 200% - as THE most valuable book ever written for professional speakers. In the "2nd Edition of Speak and Grow Rich" releases in Summer of 1997 and includes the results on many, many industry wide surveys, up to date information on how speakers can market on the WEB, use Fax on Demand, video conferencing, mail bot, virtual seminars, email newsletters, etc.
Who is Lilly Walters?
Lilly Walters is a best selling author, a business executive, and a professional speaker, and a consultant to speakers and buyers of speakers.
For 20 years she was the Executive Director of Walters International Speakers Bureau, a professional lecture agency with 30,000 presenters, from world famous celebrities to interesting and entertaining business speakers and author for keynote speeches. Lilly sends these speakers all over the world to such companies as Arco, Shell Oil, Lockheed, Litton, IBM, McDonnell Douglas, AT & T and IBM. For many years she was the editor for SHARING IDEAS NEWSMAGAIZE for PROFESSIONAL SPEAKERS, owned by Dottie Walters. Today her eNews goes out to over 4000 public speakers, seminar leaders and speakers bureaus.
She is featured in the mega best seller, Chicken Soup for the Soul, 2nd. Helpings regarding her story of overcoming an accident that took 1/2 of her hand
As a professional speaker and seminar leader, Lilly has presented to audiences from Africa to Australia. As a private speech consultant to executives, professional trainers and speakers, she has worked with international business heads.
Face painter in Claremont, California, nationally known face painting skills
Lilly is well known in local theatre for her musical and acting abilities and is a frequent guest on radio and television talk shows.
Lilly Walters has authored (and currently in print):
- "Chicken Soup for the Soul®" (featured author in the books and videos)
- "101 Simple Things to Grow Your Business and Yourself: Easy Ideas to Improve Sales, Productivity and Service!" (Crisp Publishers, April, 1995.) Paperback book, quick ideas, with lighthearted cartoons and wit.
- "Games Presenters Play" (Dottie Walters' company, 1992) - 2 hour video training program on audience involvement devices.
- "Persuasive Platform Presentations" (Dottie Walters' company, 1989) - 4 1/2 hour audio program with a 70 page workbook, recorded live in Africa
- "How to Enter the Word of Paid Speaking" (Dottie Walters' company, 1987) - audio album. Co-author, with Dottie Walters.
Contact Lilly Walters
740 Purdue Dr.
Claremont, CA 91711
909-398-1228. fax 408-228-8752
Best-Selling Books by Dottie and Lilly Walters on professional public speaking